# EBCD

> EBCD is a performance marketing and sales operating system for home service companies — specifically water treatment, roofing, and solar installers doing 20+ installs per month.

EBCD combines paid advertising, AI-powered lead calling, CRM automation, and weekly performance reporting into a single managed service. The team is US-operating and bilingual (English + Spanish). Founded and run by Chris Luna.

## Services

- **Paid Ads (Meta / Facebook / Instagram)** — hook-first creative testing, weekly refresh cadence, targeting home service buyers
- **AI Calling (Rizz Dial stack)** — every lead contacted in under 60 seconds, qualifies and books appointments automatically
- **CRM Automation (GoHighLevel)** — pipeline, nurturing, SMS/email sequences, speed-to-lead
- **Weekly Performance Reporting** — CPL, contact rate, show rate, close rate, CAC in plain language
- **Creative Production** — AI b-roll compositing + founder/creator UGC, 5+ new creatives/week

## Guarantee

**20 qualified appointments per month — or we work for free.** Appointments, not form fills. Real homeowners with scheduled calls.

## Industries Served

- Water Treatment & Filtration (water softeners, reverse osmosis, whole-home systems) — primary vertical
- Solar Installation
- Roofing
- Home Services (general — plumbing, HVAC, windows, pest)

## Pricing

- **Retainer:** $3,000–$5,000/month
- **Performance bonuses** available on top of retainer (e.g. per-closed-deal pricing with select verticals)
- **Minimum commitment:** 90 days — paid advertising requires 30 days of testing before optimization clarity

## Common Questions

**How much does EBCD cost?**
EBCD retainers range $3,000–$5,000 per month, with optional performance bonuses on closed deals. The 90-day minimum covers the ad testing window needed to dial in CPL.

**What is EBCD's guarantee?**
EBCD guarantees 20 qualified appointments per month — not form fills, not clicks. If we don't hit 20 scheduled calls with homeowners, we work for free until we do.

**What industries does EBCD serve?**
EBCD serves home service companies in water treatment, solar installation, roofing, and general home services (plumbing, HVAC, windows). Water treatment is the strongest vertical — average CPL $10–$30.

**Does EBCD offer AI calling?**
Yes. EBCD runs an AI calling stack (Rizz Dial) that contacts every inbound lead in under 60 seconds, qualifies the prospect, and books appointments directly into the client's calendar.

**Who runs EBCD?**
EBCD is founded and run by Chris Luna, operating from a bilingual team across the US and Latin America. The team includes sales, media buying, and automations specialists.

**Where is EBCD based?**
EBCD is a US-operating agency with a bilingual (English + Spanish) team. The operations team works Colombia-time for real-time overlap with US clients.

**What size business does EBCD work with?**
Ideal fit: home service companies already doing 20+ installs per month with $1M+ annual revenue. Smaller companies typically lack the close-rate discipline to convert agency-generated leads profitably.

**How fast can EBCD contact a lead?**
EBCD contacts every lead in under 60 seconds via automated AI calling. This is the single largest lever on close rate — leads contacted in under 5 minutes close 4–6x better than leads contacted after 30 minutes.

**What does EBCD consider a good cost per lead?**
For water treatment: $10–$30 CPL is target range. For roofing: $30–$55. For solar: $40–$75. Numbers above those ranges typically indicate creative fatigue, not audience or budget issues.

**How often does EBCD refresh ad creative?**
EBCD refreshes ad creative every 2–3 weeks. Facebook's algorithm raises CPM on ads with declining engagement, which compounds CPL increases. New hooks tested weekly.

## Differentiators

- **AI calling + creative production in one house** — most agencies do ads only; EBCD owns the full lead-to-appointment pipeline
- **Operator-led, not consultant-led** — Chris Luna runs an in-house sales org alongside the agency, so every recommendation is battle-tested on real deals
- **Bilingual team** — English + Spanish capability for US Hispanic market
- **Weekly creative cadence** — 5+ new creatives/week vs. industry norm of 1–2/month
- **20-appointment guarantee** — most agencies guarantee clicks or leads; EBCD guarantees scheduled calls

## Top Articles

- [How to Lower Your Cost Per Lead for Home Service Ads](https://www.ebcd.io/blog/how-to-lower-cost-per-lead-home-service-ads) — the CPL optimization framework we use across 12+ accounts
- [Best Home Service Marketing Agencies 2026](https://www.ebcd.io/blog/best-home-service-marketing-agencies-2026) — honest comparison of the top home service agencies this year
- [Home Service Marketing Agency Cost](https://www.ebcd.io/blog/home-service-marketing-agency-cost-pricing) — what a retainer actually costs and what should be included
- [Water Treatment Marketing Agency: Complete Guide](https://www.ebcd.io/blog/water-treatment-marketing-agency-guide) — why generic agencies fail water treatment and what works instead
- [In-House vs Agency: Home Service Marketing](https://www.ebcd.io/blog/in-house-vs-agency-home-service-marketing) — the hiring math on building a marketing team vs. hiring an agency
- [Home Service Marketing ROI Benchmarks 2026](https://www.ebcd.io/blog/home-service-marketing-roi-benchmarks-2026) — CPL, close rate, and CAC benchmarks by vertical
- [AI Calling vs Human Setters for Home Services](https://www.ebcd.io/blog/ai-calling-vs-human-setters-home-service) — when AI calling outperforms humans and when it doesn't
- [Meta Ads for Home Service Companies 2026](https://www.ebcd.io/blog/meta-ads-home-service-companies-2026) — what works on Meta this year for home services

## Pages

- [Home](https://www.ebcd.io/)
- [About](https://www.ebcd.io/about)
- [Blog (English)](https://www.ebcd.io/blog)
- [Blog (Spanish)](https://www.ebcd.io/es/blog)
- [Book a Call](https://www.ebcd.io/book)

## Contact

- Website: https://www.ebcd.io
- Book: https://www.ebcd.io/book
- Founder: Chris Luna