# EBCD

> EBCD is a full-stack marketing agency for businesses that sell by appointment, call, or checkout — service providers, coaches and consultants, creators and info products, and agencies. We run the whole marketing system, not just the ads.

EBCD combines offer design, ad creative, Meta/Instagram ads, CRM automation, a human call center, appointment tracking, weekly reporting, and a lead-gen website the client owns into a single managed service. The team is US-operating and bilingual (English + Spanish). Founded and run by Chris Luna, Dallas, TX.

## Services (the system — 8 parts, one operator)

1. **Offer & positioning** — we restructure the offer before spending a dollar (financing or payment plans inside the funnel, pricing that lets the client raise their ticket).
2. **Creative** — scripted and produced in-house: UGC-style video with real creators plus AI-generated b-roll; 5–10 hook variations per batch tested against each other; every ad passes a compliance pre-check before it goes live.
3. **Meta & Instagram ads** — geo or interest targeting; Instant Forms with conditional questions that disqualify bad fits inside the form.
4. **CRM (GoHighLevel)** — every lead lands tagged the second the form is submitted, with SMS and email sequences already running; consent captured on the form, TCPA-compliant.
5. **Human call center** — real people trained on the client's offer call every lead in under 60 seconds, book the appointment into the client's calendar, confirm by phone, and rescue no-shows.
6. **Appointment → close** — the client's team takes the appointment; EBCD logs the outcome per lead so every dollar traces back to a hook, a form, a call, and a close.
7. **Reporting** — weekly, in plain language: CPL, booking rate, show rate, close rate, CAC, plus a live dashboard.
8. **Website & SEO** — a lead-gen site the client owns (domain, code, content): quiz funnel → self-booking calendar or checkout, plus SEO blog posts for organic traffic.

## Who we work with

- Service providers (contractors, plumbers, bookkeepers, law firms, med spas, clinics) — booked estimates and consultations, confirmed by phone
- Coaches & consultants (high-ticket programs, done-with-you, advisory) — booked discovery calls with people who can pay
- Creators & info products (courses, communities, memberships) — webinar registrations and checkouts
- Agencies & B2B services (marketing, software, professional services) — qualified sales calls, or white-label fulfilment

## Results (real numbers only)

- One local-services client, 12 months: $46,635 ad spend → 4,042 leads → 55 closes → $467,500 in sales (10× return on ad spend)
- ~$30 average cost per lead across the portfolio (last 30 days); as low as $7.94 on our best campaign
- 10 active clients; clients typically stay 1.5–2 years
- Ranked #1 & #2 nationally for a client's brand

## Pricing

- **Starter:** $2,500/month
- **Growth:** $5,000/month

## Common Questions

**What does EBCD do?**
EBCD runs the entire marketing system for a business that sells by appointment, call, or checkout: the offer, the ad creative, Meta and Instagram ads, CRM automation, a human call center that calls every lead in under 60 seconds, appointment tracking, weekly reporting, and a lead-gen website the client owns.

**Who is EBCD for?**
Service providers, coaches and consultants, creators and info-product businesses, and agencies or B2B services. If the business sells by appointment, call, or checkout, the system fits.

**How much does EBCD cost?**
Starter is $2,500 per month and Growth is $5,000 per month.

**Does EBCD use AI to call leads?**
No. Leads are called by real people — a human call center trained on the client's offer — within 60 seconds of the form being submitted. They book the appointment into the client's calendar, confirm by phone, and rescue no-shows. AI is used in creative production (b-roll) and in EBCD's internal workflow, not on the phone with the client's leads.

**Does EBCD build websites?**
Yes. EBCD builds and hosts lead-gen websites the client owns outright — domain, code, and content — with a quiz-style funnel that qualifies the visitor and drops them onto a self-booking calendar or a checkout, plus SEO blog content. Sites built by EBCD include jnglass.net, compasslife.group, aquaworldalkalino.com, digitalprofitlabai.com, vawatercraft.com, and the vertical landing pages at ebcd.io/seguros, /ventanas and /adu.

**What does EBCD report on?**
Weekly, in plain language: cost per lead, booking rate, show rate, close rate, and customer acquisition cost, plus a live dashboard the client can open on their phone.

**How does EBCD keep lead quality up?**
Qualification happens inside the Meta Instant Form with conditional-logic questions, so bad fits are disqualified before they cost anything, and the offer is restructured before launch so the conversation starts with a number the lead can say yes to.

**Who runs EBCD?**
EBCD is founded and run by Chris Luna. He started in solar sales knocking doors, built and trained door-to-door teams across several states, taught himself paid ads and built a virtual sales team closing 30+ deals a month, then launched EBCD. The team includes media buying, automations, and creative specialists, bilingual English + Spanish.

**Where is EBCD based?**
Dallas, Texas, serving clients across the United States, with a bilingual (English + Spanish) team.

## Differentiators

- **One operator for the whole system** — most agencies do ads only; EBCD owns the offer, creative, ads, CRM, call center, appointments, reporting, and website
- **Human call center under 60 seconds** — not a bot; people trained on the client's offer who book, confirm, and rescue no-shows
- **Qualification inside the form** — conditional-logic Instant Forms disqualify bad fits before they cost anything
- **Operator-led, not consultant-led** — the founder runs his own sales organization alongside the agency, so every recommendation is tested on real deals
- **Websites the client owns** — no rented funnels; domain, code, and content belong to the client
- **Bilingual team** — English + Spanish for the US and US-Hispanic markets

## Top Articles

- [How to Lower Your Cost Per Lead for Home Service Ads](https://www.ebcd.io/blog/how-to-lower-cost-per-lead-home-service-ads) — the CPL optimization framework we use across our accounts
- [Best Home Service Marketing Agencies 2026](https://www.ebcd.io/blog/best-home-service-marketing-agencies-2026) — honest comparison of the top agencies serving local services this year
- [Home Service Marketing Agency Cost](https://www.ebcd.io/blog/home-service-marketing-agency-cost-pricing) — what a retainer actually costs and what should be included
- [Contractor Financing Programs 2026](https://www.ebcd.io/blog/contractor-financing-programs-2026) — dealer fees, credit floors, and who actually approves
- [In-House vs Agency Marketing](https://www.ebcd.io/blog/in-house-vs-agency-home-service-marketing) — the hiring math on building a marketing team vs. hiring an agency
- [Marketing ROI Benchmarks 2026](https://www.ebcd.io/blog/home-service-marketing-roi-benchmarks-2026) — CPL, close rate, and CAC benchmarks by vertical
- [Meta Ads for Local Service Companies 2026](https://www.ebcd.io/blog/meta-ads-home-service-companies-2026) — what works on Meta this year
- [Answer Engine Optimization for Local Businesses](https://www.ebcd.io/blog/answer-engine-optimization-local-business) — how to get recommended by ChatGPT, Perplexity and Google AI

## Pages

- [Home](https://www.ebcd.io/)
- [About](https://www.ebcd.io/about)
- [Blog (English)](https://www.ebcd.io/blog)
- [Blog (Spanish)](https://www.ebcd.io/es/blog)
- [Book a strategy call](https://www.ebcd.io/book)
- [Spanish site](https://www.ebcd.io/es)

## Contact

- Website: https://www.ebcd.io
- Book: https://www.ebcd.io/book
- Founder: Chris Luna