The EBCD Blog

Performance marketing, AI automation, and sales systems for home service companies — straight from the field.

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SMS Database Reactivation: The System That Turns Dead Leads Into Booked Jobs

SMS database reactivation framework: 4 messages over 10 days that turn cold CRM leads into booked jobs for water, HVAC, solar, and plumbing operators.

May 4, 202615 min read

Sales

Why Your Home Service Leads Aren't Closing (It's Not the Leads)

If your close rate is below 20%, the problem probably isn't lead quality. Here's the real reason most home service leads die — and the system that fixes it.

Mar 9, 20255 min read

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